Working @ Sony

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http://sony-jobs.blogspot.co.uk/

Webpage Analysis

Sarim independent research

Examples of Synergy Integration

The artist I have decided to research is Eminem, Who is signed to Sony BMG. I am going to be finding some example of Synergy, Synergy means when a artist from one company works with a different company to promote themselves and a different company.

Understanding Target Audiences

The target audiences for this video is both male and female because in the video they use both gender which is a plus point because targeting a song to both gender which will make the song much more popular then if it was only was to target one kind of gender.

Textual Analyasis

This shot is called Head and Shoulder shot because you can see just Rihana's face and it show her make-up, her hair in detail.

In this shot the production design shows house on fire in the background. Her leather gloves and her leather jacket connotes her star persona of a rocker, loud kind of person. also her dark make-up and her red hair denotes that she's a rebellious type of person and she's doesn't care what other people may think of her.

This shot is called a Long Shot because it shows everything in the background and the artist from top to bottom.

From the shot you can see that Eminem is alone which denotes that he doesn't have to share his shot with anyone else to be noticed. Also it shows good contrast between the background and Eminem because the where background is nice and calm looking, Eminem looks angry and full of energy which links up with his star persona of aggressive young rapper.

This shot is called Over The Shoulder shot and it is used to denote the relationship between two people.

From this shot you can see the girl looking seductively to another man to show that she is interested in him.

This represent Megan Foxs star persona because most think that she is very attractive looking

Representation and Star Persona Cross Media Study

The artist that I have chosen is Eminem. And the reason I have chosen him is because he is one of my favourite artist and most of his songs/raps have meaningful rather then just rapping/singing about money and women’s. The type of genre of music that they do is Rap and RnB and their primary target audience is young to older teenagers between the ages of 13-25 mainly targeting black and white people because rap is mainly black but because Eminem is white it also makes it appeal to white people. Also the reason that they mainly target the younger audiences is because the songs are loud, fast and up beat which makes it more appealing to younger audiences rather then older for example 30 – 40. Their secondary audience would be young to older teenagers females ages between 13-25 as well. The record label Eminem is signed to is Universal which is a Major label but he also has his own label called Shady Records.

The typography of Eminem Cover is bold and stands out and the second 'E' which is always the opposite way in all his album covers which makes it like "Trade Mark" of Eminem albums. The title of his album is called RELAPSE

Star Persona means an 'Image' that is created about an artist by the way they are represented to the audiences. Star Persona for Eminem is serious, streetwise because most of his songs has meaning in them and he sings/rap his heart out which I think makes him different and unique from most of the other artist who are out there doing the same thing.

Album covers also plays a big part when it comes to star persona because it show the buyers what kind of music does this artist do, is he a punk or a rapper which can either convince audiences to buy the album or turn them away.

In Eminem's album cover you can see that he looks serious and streetwise because he wearing a head bandana with a Era hat on top. also his album covers is not full of colours and proms is just simply black and white which shows that his songs may not be all Happy Go Lucky kind of songs.

As well as from his album cover I can denote that it looks all shattered and broken which could be showing that maybe he is giving up on himself because 2 years ago he use to take drugs but he did try to stop them so maybe the album represents that he just can't seem to give it up and given album the name Relapse because it meaning turning back to your older ways.

The differences between the CD cover and the music video is that in the music video he look much more aggressive but where in the CD cover he looks much more serious and intense. The similarity

Comparison of Major Record Label and Independent label

Comparisons Of Major Record label and Independent Record label

There are two types of companies that make up the music industry. The first one is the Major Labels. Major Label is the one who dominates the music Industry because they have big artists such as Rihanna, JLS, Ke$ha. There are three main Major Labels. They are Sony BMG, Universal Music Group and Warner Music Group. Then there is an Independents Record labels, Independents Record labels is a record labels working without funding of or outside the organization of major record labels they are small companies that specialize in low-volume sales or one particular genre of music. Most of new bands and musical acts start of as Independent labels and if they are successful Major Labels may choose to sign them up.  

                          

 The two specific companies I am going to be talking about is Sony BMG, which is a Major Label and Boy Better Know who is an Independent Record Label. Sony BMG owns 21.5% of the music Industry and Independent Record Labels own 11.4% of it.

   

The two companies I have chosen are very different from each other because Sony BMG, which is a Major Label company, makes mainly Mainstream Music. Mainstream music is what majority of public enjoys and love listening to that’s why they own more of the market compared to Boy Better Know who are an Independent label and the reason why Independent labels don’t really get far as Major labels do is because most of them only focus on one type of genre where Major does all kind of different genre such as Hip-Hop, Pop, RnB, etc. For Boy Better Know is mainly grime music that they focus on because that’s what they are really good at. The music that Boy Better Know makes which is grime is mainly for the audiences between the ages of 12- 18 teenagers male because their music is about girls and money, which relates to male audiences and also who understand slang, which makes it appeal to a very niche market.

Arties like Beyonces, Usher, Susan Boyle, JLS are all signed to Sony BMG and are one of the successful artist of today and the reason they are so successful is because those entire artist do different genre of music. For example Susan Boyle is more of classical singer but on the other hand JLS are more of Pop n RnB singers. Where on the other hand Boy Better Know has artist like Skepta, JME, Wiley who only make grime music and are not well known because of lack of marketing, and music distribution.

The other companies that are owned by Sony BMG are PlayStation which is a game console, a Blu-ray DVD player and DVDs, Sony Picture Entertainment, which is a movies making company. The few of the films that have been made by Sony are Ghost Rider, Man In Black, Spider Man, Resident Evil and many more.

Sony also uses uses horizontal integration by using Usher, Who is a well-known artist and is signed to Sony BMG. By making him appear in Sony Ericssion Advert they are using their other platforms to cross promote their artist and help boost the sells of their new phone by including a well known artist into the advert, which means Usher fans may want to support him and by the new Sony Ericssion Phone. In Boy Better Know they have used horizontal integration by having their own clothing line, and selling their clothes with their record label on them.

Sony have also synergised with other companies such as Nintendo by using their artist, such as JLS in Nintendo gaming advert. The reason most big companies work with each other is because it helps them cross promote and help them get accesses to new potential target audiences, which can help increase the sells of their artist albums, event’s, songs and helps Nintendo to sell more of their game console to the public, who maybe JLS fans.

In same way Boy Better Know have synergised with iTunes, Facebook, Tweeter to promote themselves and keep their fans, target audiences up to date with anything new, such as album, events, etc. In this way both partners gets benefits from each other. Facebook, Tweeter gets more members, visit to their website who maybe fans of artist in Boy Better Know, such as Skepta, JME.

Sony BMG uses lots of ways to promote and market their artist to make sells. For example they have used Usher in Twix adverts to promote him to a whole new target audiences by synergise with another big company, this is because people who may not know him but likes Twix see him and may want to find out about him and look him up on Google and from then they may listen to his music, which as a result will increase his audiences and help boost his sells.